Reminder: Less than two months to migrate to Responsive Search AdsĪdvertisers who switch from Expanded Text Ads to Responsive Search Ads (RSA) using similar assets see an average of 7% conversion rate (CVR) improvement at a similar cost per click (CPC). Want more details? Check out our help page, and read further down in this blog for two more updates for your Microsoft Shopping Campaigns. There’s no additional setup required from you to serve Cash back promotions, they’re currently running in the United States on product ads, with text ads coming soon. This is an AI-based optimization program, managed entirely by Microsoft, where cash backs are given to users from Microsoft Cashback to incentivize users with the right value of savings to drive conversions. This month’s top story: Get incremental sales with automatic Cash back promotionsĭid you hear? Just last week we introduced Cash back promotions to product ads and soon to text ads, in the United States, a new way to drive incremental sales and grow conversions built directly into Microsoft Edge. This past month, we celebrated Pride by writing about three ways to earn LGBTQIA+ customers in your marketing, talked travel in the latest episode of The Download, and announced how we’re making Microsoft Advertising safer with advertiser identity verification.

Summer is in full swing (in the Northern Hemisphere), and 2022 is already halfway gone.

We’re back with another edition of our monthly product roundup. Microsoft PromoteIQ Microsoft PromoteIQ.

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